Markus Lyyra is director of business development with cloud partners for Basware Business Development & Alliances. In his role he leads Basware’s global partnerships with banks, ERP vendors and online billing companies. Basware has developed a consolidator business model which allows its partners to utilize Basware’s open commerce network and thereby to offer e-invoicing as a value-added service to their own customers. On top of this concept Basware’s banking partners can easily start offering finance services such as factoring.
Prior to joining Basware in 2016 Markus Lyyra has worked in global software businesses, in telecommunications and even as an entrepreneur running his very own brewery. It is his entrepreneurial years that taught him how valuable it is to ease SMEs to get financed when growing the business.